Healthcare executive with more than 25 years’ experience in sales, marketing, and operations. Was the national senior care operations director at Care.com, where she developed the senior care division which resulted in strategic relationships with highly visible organizations such as the Alzheimer’s Association & AARP. That division was profitable ahead of plan and experiencing a solid growth trajectory in time for the IPO. She has held several executive positions within senior living organizations. Held regional roles with the largest senior living provider in the Northeast, responsible for more than $473M in assets & nearly 500 employees. Most recently was the VP of Healthcare for a national performance marketer with annual revenues north of $75M. This effort included full P&L responsibility, strategic planning, and team development. Supporting a variety of healthcare organizations, such as senior living, home care, skilled nursing , ACO’s, and managed care plans in maximizing their customer acquisition & revenue efforts by utilizing a broad array of proven omni & multichannel solutions. Industry speaker with associations such as Argentum, Seniors Housing Business, Senior Living 100, National Medicare Advantage, and Medicare Supplemental Sales & Marketing Summit. Master of Science in marketing from Southern NH University, a Bachelor of Science in business administration from Boston University, and a Bachelor of Science in leadership from Northeastern University.
